Car Buying Tips Ithaca NY
Montour Falls, NY
Car Buying Tips
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There is an old saying in the car business that states the "best price"during a sales transaction is the one that makes the dealer and thecustomer both happy"regardless of the actual dollar amount. During thenegotiation process consumers are focused on maximizing the discount.The dealer, on the other hand, is interested in making the customerhappy while still earning a profit.
Automobile dealers are operating a business. Like most otherestablishments, they must generate enough revenue to cover overheadexpenses. At a car dealership, these include payments on the property,loans on the vehicle inventory, insurance premiums, advertising costs,and wages for the staff in the business office. In addition, cardealers must pay a percentage of every transaction to the salespersonand finance manager. Industry-wide, there is no simple rule to put adollar amount on how much a dealer should make on the sale of one car,but they assuredly deserve to make something (especially if one expectsthe dealer to be in business for service and warranty work thefollowing year).
It is important to know the ballpark invoice price of the new vehicle,and the value of any incentives and rebates offered by the manufacturerto the dealer or to the customer. However, you should also be awarethat most new vehicles carry a "holdback" amount, which is typically apercentage of the invoice or MSRP that the dealer draws upon to financethe loans used to stock the vehicles at the dealership.
You should also know that the vehicle manufacturer frequently pays"spiffs" to the sales staff in amounts ranging from $50 to much morethan that, depending on the make and model, and how well the model isselling. The more cars a salesperson sells in a month, the higher theper-car "spiff" amount is. Sometimes additional "spiffs" are in effectfor just a day, or just a weekend, as an additional incentive to getthe sales staff to move the metal.
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