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Today's premium car buyer is looking for more"more comfort and convenience features, state-of-the-art technology, the latest safety features, high style and, of course, on-road performance. But beyond that, the premium car buyer is seeking an emotional connection, looking for a vehicle that says something about them personally. Since what we drive says a lot about us, both as individuals and as a society, the premium car buyer is looking for more than just basic transportation.
In the premium car segments, the Lexus IS, BMW 5 Series and Mercedes-Benz S-Class are the J.D. Power and Associates 2008 Automotive Performance, Execution and Layout (APEAL) StudySM award recipients.
Entry Premium Vehicle Segment
Highest Ranked: 2008 Lexus IS
Completely redesigned for 2006, the second-generation Lexus IS offers a more traditional Lexus design and experience than the original, and it has grown in
dimensions. The inline 6-cylinder engine has been replaced by a pair of powerful V-6 engines. The new-for-2008 high-performance 2008 Lexus IS F has a V-8 engine rated at more than 400 hp. In addition to the equipment found on the other IS models, the IS F adds upgraded brakes, 19-inch wheels, and a modified suspension that lowers the vehicle up to an inch. The IS F is also differentiated by unique interior and exterior styling, and a new quad-tipped exhaust.
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