Reducing Business Risks Poughkeepsie NY

In order to determine if search can help you mitigate business risks, I' d encourage most business to do an introspective analysis of such risks, identify what your risks are, the probability of each occurring, and then devise (simple) solutions to mitigate those risks both with and without search.

Town & Country Property Management, Inc.
(845) 462-2270
3 Neptune Road, Suite A19A
Poughkeepsie, NY
 
Thomas W Wade Assoc
(845) 229-0013
4236 Albany Post Rd
Hyde Park, NY

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Ann Barber Consulting
(845) 255-1777
92 Sparkling Ridge Road
New Paltz, NY
 
Idiverp Corporation
(845) 256-9039
16 High Pasture Road
New Paltz, NY
 
Council of Industry
(845) 565-1355
6 Albany Post Road
Newburgh, NY
 
Delaney & Co.
(845) 452-5967
PO Box 3807
Poughkeepsie, NY
 
WET-TEK
(845) 255-7400
PO Box 1043
New Paltz, NY
 
Bella Terra Apartments
(845) 256-1119
151 State Route 32 South
New Paltz, NY
 
Clinton Properties, LLC
(845) 255-1855
5 Locust Lane
New Paltz, NY
 
Town & Country Condominiums
(845) 895-8122
3104 State Route 208
Wallkill, NY
 
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Reducing Business Risks

Talk to most people and ask why they engage in search and they’ll answer … “because it gets results”. There’s no question; search is a very important part of the marketing mix.

That said, many people and businesses do not necessarily understand all the inherent benefits of search. Consider for example, the ability of search to mitigate or reduce certain types of business risks. Accordingly, the remainder of this post will assess the numerous ways that search can help mitigate or reduce business risks. In particular:

1. Marketing Channel Diversification: the more marketing channels bringing in positive ROI (return on investment) to a company, the better. If a company relies too heavily or just one or a few channels, that really is not a solid foundation for a successful business model (consider Porter’s Model below). The company’s bargaining power is ultimately reduced.

2. Economic Risk Diversification Often, economic conditions in one country or region are not the same as in other countries or regions. For companies marketing their wares/services in but one country/region, all their proverbial eggs are in one basket so to speak. Consider the possible fate of a company marketing its services only in a small mining town dominated by one employer, when the employer pulls the plug on the mine. Instead, the company could have anticipated this probability, and started promoting its services via search in other surrounding towns in advance of the closure.

3. Regulatory and Compliance Risk Diversification Sometimes, political decisions can have catastrophic impacts on companies eg. the U.S.’s embargo against Cuban products. If you were a Cuban cigar distributor at the time of the introduction of the Helms Burton Act, and the U.S. was your only market … you would have been in financial trouble. But now imagine, if you were already marketing Cuban cigars in 50 other countries around the world, which search makes infinitely easier. The impact would have been dramatically reduced.

4. Reputation Management Risks Occasionally, negative press surfaces about companies, and while sometimes merited, other times its completely unjustified. Often, this type of press or negative mentions appear for your business name in the search results. When this occurs, or often even in advance of this possibility occurring, search can be used to reduce the probability that these results will ever be seen.

5. Staffing Issue Risks In industries requiring specialized knowledge, it can be difficult to attract resumes from qualified individuals using standard approaches. All to often, you’re drawing from a very limited pool of individuals, or from expensive headhunters. Obviously both methods dramatically increase the cost of hiring and paying qualified individuals. More and more however, attracting strong candidates occurs online, and search can play a big role. It can also help to keep the employment prospect funnel full at all times.

In order to determine if search can help you mitigate business risks, I’d encourage most business to do an introspective analysis of such risks, identify what your risks are, the probability of each occurring, and then devise (simple) solutions to mitigate those risks both with and without search.

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