Sales Language Albany NY

Think about the way you sell and the way you present your product or service. How many times do you think you use the word we? Read the following article and you will get the answers.

The MarCom Lab
(518) 490-1892
39 North Pearl Street
Albany, NY
 
Energy company
(518) 461-3521
107 East Claremont Ave
Schenectady, NY
 
http://marketinginlebanon.blogspot.com
(123) 456-7890
Lebanon
Lebanon, PA
 
Times Herald-Record
(845) 341-1100, ex 6031
40 Mulberry Street
Middletown, NY
 
Western New York Family, Inc.
(716) 836-3486
3147 Delaware Ave. Ste. B
Buffalo, NY
 
Man Over Board
(518) 581-8844
131 Colonie Center
albany, NY
 
Propel Media
(518) 370-8092
4 Nott Terrace
Schenectady, NY
 
Mobile Marketing Solutions
(518) 664-1607
5 Southside Drive
Clifton Park, NY
 
Buffalo Jewish Review
(716) 854-2192
410 Main St., 2nd Fl.
Buffalo, NY
 
Abbington Limited
(212) 599-3687
49 E 41st St
New York, NY
 

Sales Language

Think about the way you sell and the way you present your product or service. How many times do you think you use the word we? My bet is hundreds.

How many times should you use the word we? My answer is none.

Everything you do or say is in “we” format—especially if you have a marketing department. Does the customer care about you or themselves? Obvious answer. So why do you “we-we” all over them? They don’t care about you—unless you can help them.

The key in mastering any kind of sales is switching statements about you and how great you are and what you do, to statements about them, and how great they are and how they will produce more and profi t more from ownership of your product or service.

Here’s the secret: Take the word we and delete it. Delete it from your slides, your literature and especially from your sales presentation. You can use I but you can’t use we.

Here’s the power: When you stop using we, you have to substitute the word you or they and say things in terms of the customer. How they win, how they benefit, how they produce, how they profit, how they will be served and how they have peace of mind.
We is for selling. You is for buying.

Mandate for understanding: Go through your entire presentation, record it, listen to it actively, which means taking notes. Count the word we. I’ll bet there are plenty.

Click here to read the rest of the article at SuccessMagazine.com