Sales Language Binghamton NY

Think about the way you sell and the way you present your product or service. How many times do you think you use the word we? Read the following article and you will get the answers.

Account-One New York, LLC
(716) 983-4047
126 Colony Ct.
Amherst, NY
 
EW Advertising
(212) 700-7456
160 W. 71 Street
New York, NY
 
Finger Lakes Media Strategies
(607) 280-3840
159 Snyder Hill Rd.
Ithaca, NY
 
AARP Publications
(212) 407-3700
780 3rd Ave
New York, NY
 
The Port Authority of NY & NJ
(212) 435-6920
225 Park Avenue
New York, NY
 
10 Advertising Inc
(212) 206-3944
22 W 21st St
New York, NY
 
Metrix Marketing Inc
(585) 334-0890
40 Wildbriar Rd
Rochester, NY

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Dressel Farms
(845) 255-0693 (845) 255-7717
271 State Route 208
New Paltz, NY
 
5w Public Relations
(212) 999-5585
45 W 45th St
New York, NY
 
Man Over Board
(518) 581-8844
131 Colonie Center
albany, NY
 
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Sales Language

Think about the way you sell and the way you present your product or service. How many times do you think you use the word we? My bet is hundreds.

How many times should you use the word we? My answer is none.

Everything you do or say is in “we” format—especially if you have a marketing department. Does the customer care about you or themselves? Obvious answer. So why do you “we-we” all over them? They don’t care about you—unless you can help them.

The key in mastering any kind of sales is switching statements about you and how great you are and what you do, to statements about them, and how great they are and how they will produce more and profi t more from ownership of your product or service.

Here’s the secret: Take the word we and delete it. Delete it from your slides, your literature and especially from your sales presentation. You can use I but you can’t use we.

Here’s the power: When you stop using we, you have to substitute the word you or they and say things in terms of the customer. How they win, how they benefit, how they produce, how they profit, how they will be served and how they have peace of mind.
We is for selling. You is for buying.

Mandate for understanding: Go through your entire presentation, record it, listen to it actively, which means taking notes. Count the word we. I’ll bet there are plenty.

Click here to read the rest of the article at SuccessMagazine.com