Sales Language Binghamton NY

Think about the way you sell and the way you present your product or service. How many times do you think you use the word we? Read the following article and you will get the answers.

Highbrid Outdoor
(917) 716-4785
PO Box 470655
Brooklyn, NY
 
First Impressions
(212) 828-2747
1305 Madison Avenue
New York, NY
 
Cynthia Fields & Co
(212) 242-6063
230 W 22ND St
New York, NY

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Quinlan & Co.
(716) 691-6200
University Center
Amherst, NY
 
LaRocca Branding & Advertising, Inc.
(845) 876-1550
503 Primrose Hill Road
Rhinebeck, NY
 
10 Advertising Inc
(212) 206-3944
37 W 19th St
New York, NY

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About Town
(845) 691-2089
PO Box 474
New Paltz, NY
 
Tantillo's Farm Market
(845) 255-6196
730 State Route 208
Gardiner, NY
 
Chaldon Associates
(212) 631-0453
325 W. 38th Street
New York, NY
 
Second Amendment Foundation
(716) 885-6408
267 Linwood Ave.
Buffalo, NY
 
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Sales Language

Think about the way you sell and the way you present your product or service. How many times do you think you use the word we? My bet is hundreds.

How many times should you use the word we? My answer is none.

Everything you do or say is in “we” format—especially if you have a marketing department. Does the customer care about you or themselves? Obvious answer. So why do you “we-we” all over them? They don’t care about you—unless you can help them.

The key in mastering any kind of sales is switching statements about you and how great you are and what you do, to statements about them, and how great they are and how they will produce more and profi t more from ownership of your product or service.

Here’s the secret: Take the word we and delete it. Delete it from your slides, your literature and especially from your sales presentation. You can use I but you can’t use we.

Here’s the power: When you stop using we, you have to substitute the word you or they and say things in terms of the customer. How they win, how they benefit, how they produce, how they profit, how they will be served and how they have peace of mind.
We is for selling. You is for buying.

Mandate for understanding: Go through your entire presentation, record it, listen to it actively, which means taking notes. Count the word we. I’ll bet there are plenty.

Click here to read the rest of the article at SuccessMagazine.com