Sales Language Buffalo NY

Think about the way you sell and the way you present your product or service. How many times do you think you use the word we? Read the following article and you will get the answers.

Second Amendment Foundation
(716) 885-6408
267 Linwood Ave.
Buffalo, NY
 
The Buffalo News
(716) 849-3434
One News Plaza
Buffalo, NY
 
Buffalo Rising Magazine
(716) 400-8745
121 Norwood Ave.
Buffalo, NY
 
Buffalo Business First
(716) 541-1600
465 Main St., Ste. 100
Buffalo, NY
 
The Buffalo Criterion
(716) 882-9570
623 William St.
Buffalo, NY
 
Lamar Outdoor Advertising
(716) 852-5791
289 Exchange St.
Buffalo, NY
 
IBC Digital, Inc.
(716) 852-1724
230 Perry St.
Buffalo, NY
 
Chakra Communications, Inc.
(716) 505-7300
644 Ellicott St
Buffalo, NY
 
Time Warner Media Sales
(716) 854-9672
726 Exchange St., Ste. 522
Buffalo, NY
 
Travers Collins & Company
(716) 842-2222 ext. 315
726 Exchange St., Ste. 500
Buffalo, NY
 

Sales Language

Think about the way you sell and the way you present your product or service. How many times do you think you use the word we? My bet is hundreds.

How many times should you use the word we? My answer is none.

Everything you do or say is in “we” format—especially if you have a marketing department. Does the customer care about you or themselves? Obvious answer. So why do you “we-we” all over them? They don’t care about you—unless you can help them.

The key in mastering any kind of sales is switching statements about you and how great you are and what you do, to statements about them, and how great they are and how they will produce more and profi t more from ownership of your product or service.

Here’s the secret: Take the word we and delete it. Delete it from your slides, your literature and especially from your sales presentation. You can use I but you can’t use we.

Here’s the power: When you stop using we, you have to substitute the word you or they and say things in terms of the customer. How they win, how they benefit, how they produce, how they profit, how they will be served and how they have peace of mind.
We is for selling. You is for buying.

Mandate for understanding: Go through your entire presentation, record it, listen to it actively, which means taking notes. Count the word we. I’ll bet there are plenty.

Click here to read the rest of the article at SuccessMagazine.com