Sales Language Plattsburgh NY

Think about the way you sell and the way you present your product or service. How many times do you think you use the word we? Read the following article and you will get the answers.

Responsible Marketing
(518) 314-1585
7 B Sandra Avenue
Plattsburgh, NY
 
Asgood & Better
(802) 735-5527
78 Drew Street
Burlington, VT
 
Travers Collins & Company
(716) 842-2222 ext. 315
726 Exchange St., Ste. 500
Buffalo, NY
 
Impeccable Order
(212) 602-1311
243 5th Ave, #220
New York, NY
 
The Sponsorship Network
(716) 565-6900
5040 Brookfield Ln.
Clarence, NY
 
Matrix Marketing Group
(866) 456-7277
2106 State, Route 3
Cadyville, NY
 
Marketing Partners, Inc.
(802) 864-6710
176 Battery St
Burlington, VT
 
Naviga Business Services
(813) 642-6622
55 Reade St
New York, NY
 
Definity-Marketing
(646) 827-8779
1375 Broadway
New York, NY
 
LaRocca Branding & Advertising, Inc.
(845) 876-1550
503 Primrose Hill Road
Rhinebeck, NY
 

Sales Language

Think about the way you sell and the way you present your product or service. How many times do you think you use the word we? My bet is hundreds.

How many times should you use the word we? My answer is none.

Everything you do or say is in “we” format—especially if you have a marketing department. Does the customer care about you or themselves? Obvious answer. So why do you “we-we” all over them? They don’t care about you—unless you can help them.

The key in mastering any kind of sales is switching statements about you and how great you are and what you do, to statements about them, and how great they are and how they will produce more and profi t more from ownership of your product or service.

Here’s the secret: Take the word we and delete it. Delete it from your slides, your literature and especially from your sales presentation. You can use I but you can’t use we.

Here’s the power: When you stop using we, you have to substitute the word you or they and say things in terms of the customer. How they win, how they benefit, how they produce, how they profit, how they will be served and how they have peace of mind.
We is for selling. You is for buying.

Mandate for understanding: Go through your entire presentation, record it, listen to it actively, which means taking notes. Count the word we. I’ll bet there are plenty.

Click here to read the rest of the article at SuccessMagazine.com