Sales Language Poughkeepsie NY

Think about the way you sell and the way you present your product or service. How many times do you think you use the word we? Read the following article and you will get the answers.

Poughkeepsie Journal
(845) 437-4789
PO Box 1231
Poughkeepsie, NY
 
Wilklow Orchards
(845) 691-2339
341 Pancake Hollow Road
Highland, NY
 
Minard Farms
(845) 883-7102
Hurds Road
Clintondale, NY
 
Phillies Bridge Farm Project, Inc.
(845) 256-9108
45 Phillies Bridge Road
New Paltz, NY
 
Country Charm Farm & Antiques
(845) 255-4321
201 DuBois Road
New Paltz, NY
 
Schreiber Orchards, Inc.
(845) 795-2266
45 Old Indian Road
Milton, NY
 
Q-Search, Inc.
(845) 296-1176
Hollowbrook Office Park 11 Marshall Road, Suite 1M
Wappingers Falls, NY
 
New Paltz Times
(845) 255-7000
259 Main Street
New Paltz, NY
 
Wallkill View Farm Market & Greenhouse
(845) 255-8050
15 State Route 299
New Paltz, NY
 
Dressel Farms
(845) 255-0693 (845) 255-7717
271 State Route 208
New Paltz, NY
 

Sales Language

Think about the way you sell and the way you present your product or service. How many times do you think you use the word we? My bet is hundreds.

How many times should you use the word we? My answer is none.

Everything you do or say is in “we” format—especially if you have a marketing department. Does the customer care about you or themselves? Obvious answer. So why do you “we-we” all over them? They don’t care about you—unless you can help them.

The key in mastering any kind of sales is switching statements about you and how great you are and what you do, to statements about them, and how great they are and how they will produce more and profi t more from ownership of your product or service.

Here’s the secret: Take the word we and delete it. Delete it from your slides, your literature and especially from your sales presentation. You can use I but you can’t use we.

Here’s the power: When you stop using we, you have to substitute the word you or they and say things in terms of the customer. How they win, how they benefit, how they produce, how they profit, how they will be served and how they have peace of mind.
We is for selling. You is for buying.

Mandate for understanding: Go through your entire presentation, record it, listen to it actively, which means taking notes. Count the word we. I’ll bet there are plenty.

Click here to read the rest of the article at SuccessMagazine.com