Sales Language Utica NY

Think about the way you sell and the way you present your product or service. How many times do you think you use the word we? Read the following article and you will get the answers.

THE AD GROUP / MY HOMETOWN SPORTS
(315) 306-4009
114 Cottage Street Suite 201
Oriskany Falls, NY
 
Long Island Drug Rehab and Alcohol Detox
(516) 939-8408
Long Island Drug Rehab & Alcohol Detox Helpline 999-32 Montauk Highway, S
Montauk Highway,, NY
 
Nancy Jones Enterprises
(718) 728-6319
3047 29TH St
Astoria, NY

Data Provided by:
Lamar Outdoor Advertising
(716) 852-5791
289 Exchange St.
Buffalo, NY
 
New Paltz Times
(845) 255-7000
259 Main Street
New Paltz, NY
 
Strategy Advertising Solutions
(315) 361-5128
94 East Senica St
Sherryll, NY
 
Apple Hill Farm
(845) 255-1605
124 State Route 32 South
New Paltz, NY
 
Wunderman
(212) 941-3000
285 Madison Avenue
New York, NY
 
Buffalo Business First
(716) 541-1600
465 Main St., Ste. 100
Buffalo, NY
 
R.A.B. Holdings
(212) 688-4500
444 Madison Avenue
New York, NY
 
Data Provided by:

Sales Language

Think about the way you sell and the way you present your product or service. How many times do you think you use the word we? My bet is hundreds.

How many times should you use the word we? My answer is none.

Everything you do or say is in “we” format—especially if you have a marketing department. Does the customer care about you or themselves? Obvious answer. So why do you “we-we” all over them? They don’t care about you—unless you can help them.

The key in mastering any kind of sales is switching statements about you and how great you are and what you do, to statements about them, and how great they are and how they will produce more and profi t more from ownership of your product or service.

Here’s the secret: Take the word we and delete it. Delete it from your slides, your literature and especially from your sales presentation. You can use I but you can’t use we.

Here’s the power: When you stop using we, you have to substitute the word you or they and say things in terms of the customer. How they win, how they benefit, how they produce, how they profit, how they will be served and how they have peace of mind.
We is for selling. You is for buying.

Mandate for understanding: Go through your entire presentation, record it, listen to it actively, which means taking notes. Count the word we. I’ll bet there are plenty.

Click here to read the rest of the article at SuccessMagazine.com