Sales Language Watertown NY

Think about the way you sell and the way you present your product or service. How many times do you think you use the word we? Read the following article and you will get the answers.

Buffalo Spree Publishing, Inc.
(716) 783-9119 ext. 2220
100 Corporate Pkwy., Ste. 220
Buffalo, NY
 
Buffalo Business First
(716) 541-1600
465 Main St., Ste. 100
Buffalo, NY
 
Epidemic
(585) 747-7024
Epidemic
Rochester, NY
 
Director I
(212) 620-0675
75 Bank St
New York, NY

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Wallkill View Farm Market & Greenhouse
(845) 255-8050
15 State Route 299
New Paltz, NY
 
Talking Phone Book
(716) 875-9100 ext. 80706
1945 Sheridan Dr.
Buffalo, NY
 
The Social Media Czar, LLC
(203) 246-5915
2 W 46th Street, PH
New York, NY
 
Obis Inc
(212) 254-2508
670 Broadway Rm 505
New York, NY

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A & R Partners Incorporated
(212) 905-6150
41 E 11th St
New York, NY
 
International News & Tobacco
(212) 807-1540
108 University Pl
New York, NY

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Sales Language

Think about the way you sell and the way you present your product or service. How many times do you think you use the word we? My bet is hundreds.

How many times should you use the word we? My answer is none.

Everything you do or say is in “we” format—especially if you have a marketing department. Does the customer care about you or themselves? Obvious answer. So why do you “we-we” all over them? They don’t care about you—unless you can help them.

The key in mastering any kind of sales is switching statements about you and how great you are and what you do, to statements about them, and how great they are and how they will produce more and profi t more from ownership of your product or service.

Here’s the secret: Take the word we and delete it. Delete it from your slides, your literature and especially from your sales presentation. You can use I but you can’t use we.

Here’s the power: When you stop using we, you have to substitute the word you or they and say things in terms of the customer. How they win, how they benefit, how they produce, how they profit, how they will be served and how they have peace of mind.
We is for selling. You is for buying.

Mandate for understanding: Go through your entire presentation, record it, listen to it actively, which means taking notes. Count the word we. I’ll bet there are plenty.

Click here to read the rest of the article at SuccessMagazine.com