Scala Release 4 Ithaca NY
$3 Ink & Toner Credit
Mon-Fri: 8:00am-9:00pm Sat: 9:00am-9:00pm Sun :10:00am-6:00pm
Internet Services, Web Sites, Computer Hardware and Supplies, Computer Software
American Express, MasterCard, Discover, VISA
Computer Hardware and Supplies, Computer Software, Computer and Software Stores, Computer Networks
Computer Hardware and Supplies, Computer Software, Software Training, Computer and Software Stores
Computers and Equipment Repair and Maintenance, Computers and Equipment Rental and Leasing, Computer Hardware and Supplies, Computer Software, Portable Computers and Accessories
Mon-Sun: 12:00 AM-12:00 PM
$3 Ink & Toner Credit
Mon-Fri: 8:00am-8:00pm Sat: 9:00am-8:00pm Sun :11:00am-6:00pm
Computer Supplies Parts and Accessories, Computer Hardware and Supplies, Computer Software
Computer Supplies Parts and Accessories, Help Desk Services, Computer Hardware and Supplies, Computer Software, Computer and Software Stores
New York, NY
Financial Services, Help Desk Services, Computer Software, Computer and Software Stores
Credit Terms Available
Computer and Equipment Dealers, Computer Supplies Parts and Accessories, Computer Hardware and Supplies, Computer Software
Scala Release 4
Source: Pro AV MAGAZINE
Publication date: February 6, 2009
By Kim Griffin
Between 30 and 40 percent of Scala's customers use its digital signage platform in an advertising-based scenario, says Jeff Porter, the company's executive vice president. Release 4, the latest version of Scala's connected signage software, introduces Ad Manager, which gives advertising pros a new tool to use in campaign planning and management, and adds functionality to the existing parts of the platform (Player, Content Manager, and Designer).
Ad Manager acts as a database, organizing groups of signage locations by demographic, region, or other selected criteria. Take gas stations with digital signage at the pump. Different stations offer different amenities–a car wash, a convenience store–that present various advertising potential. Users can send promotional content to only gas stations in the Mid-Atlantic that sell Coke products, for example. This effectively reduces the number of playlists managed at a time.
The Content Manager can now be reached from any Internet browser or online device. And soon, users may even be able to manage content from their iPhones. "We developed a prototype iPhone App for our partner conference. It lets you pick your template ...type on your iPhone, and push Go," says Porter. New additions to the Designer include a Photoshop plug-in and Flash support.
Release 4 is flexible enough for small businesses or a corporate IT department.
Click here to read full article from Pro AV Magazine