Scala Release 4 New York NY

Between 30 and 40 percent of Scala's customers use its digital signage platform in an advertising-based scenario, says Jeff Porter, the company's executive vice president. Release 4 is the latest version of Scala's connected signage software.

IPM Inc
(212) 645-5106
80 8th Avenue
New York, NY
Services
Help Desk Services, Computer Software, Computer and Software Stores

Data Provided by:
Allegiance Group
(212) 421-7255
450 Fashion Avenue
New York, NY
Services
Franchising, Computer Software

Data Provided by:
MICROSOFT Retail Software
(212) 995-5466
New York, NY
Services
Computer and Equipment Dealers, Computer Software, Network Solutions, Computer Systems Consultants and Designers, Information Systems Consultants
Hours
Mon 08:00 AM-06:00 PM
Tue 08:00 AM-06:00 PM
Wed 08:00 AM-06:00 PM,

Data Provided by:
Teleshuttle Corporation
(212) 673-0225
20 E 9th Street
New York, NY
Services
Help Desk Services, Computer Software, Computer and Software Stores

Data Provided by:
Mobile Computer Service Inc
(212) 267-6888
88 Fulton Street
New York, NY
Services
Computer Disaster Recovery, Help Desk Services, Computer Software, Computer and Software Stores
Payment Options
American Express, MasterCard, VISA, Discover, Personal Checks, Money Orders

Data Provided by:
Roark Management Inc
(212) 682-3555
50 E 42nd Street # 510
New York, NY
Services
Financial Services, Help Desk Services, Computer Software, Computer and Software Stores
Payment Options
Credit Terms Available

Data Provided by:
Acctrack Computer Consultants, Inc.
(212) 695-8585
New York, NY
Services
Accounting Auditing and Bookkeeping Services, Computer Consultants, Computer Software, Network Solutions

Data Provided by:
Juniper Networks Inc
(212) 216-0057
1 Penn Plaza
New York, NY
Services
Help Desk Services, Computer Software, Computer Network Hardware

Data Provided by:
Internet Shopping Outlet
(212) 757-3015
61 West 62nd Street
New York, NY
Services
Computer and Equipment Dealers, Computer Hardware and Supplies, Computer Software, Computer Software Wholesale and Manufacturers

Data Provided by:
All CITI Toner Inc
(718) 388-3105
178 Hewes Street
Brooklyn, NY
Services
Computer Supplies Parts and Accessories, Help Desk Services, Computer Hardware and Supplies, Computer Software, Computer and Software Stores

Data Provided by:
Data Provided by:

Scala Release 4

Provided By:

Source: Pro AV MAGAZINE
Publication date: February 6, 2009

By Kim Griffin

Between 30 and 40 percent of Scala's customers use its digital signage platform in an advertising-based scenario, says Jeff Porter, the company's executive vice president. Release 4, the latest version of Scala's connected signage software, introduces Ad Manager, which gives advertising pros a new tool to use in campaign planning and management, and adds functionality to the existing parts of the platform (Player, Content Manager, and Designer).

Ad Manager acts as a database, organizing groups of signage locations by demographic, region, or other selected criteria. Take gas stations with digital signage at the pump. Different stations offer different amenities–a car wash, a convenience store–that present various advertising potential. Users can send promotional content to only gas stations in the Mid-Atlantic that sell Coke products, for example. This effectively reduces the number of playlists managed at a time.

The Content Manager can now be reached from any Internet browser or online device. And soon, users may even be able to manage content from their iPhones. "We developed a prototype iPhone App for our partner conference. It lets you pick your template ...type on your iPhone, and push Go," says Porter. New additions to the Designer include a Photoshop plug-in and Flash support.

Release 4 is flexible enough for small businesses or a corporate IT department.

Click here to read full article from Pro AV Magazine