Scala Release 4 Watertown NY
Computers and Equipment Repair and Maintenance, Web Sites, Computer Software, Web Site Design, Computer and Software Stores
Debit Cards, Money Orders, Personal Checks, MasterCard, Discover, VISA
Computer and Equipment Dealers, Computer Networking Installation, Computer Security Systems and Services, Computer Software, Computer Networks
American Express, MasterCard, VISA, Financing Available, Google Checkout,
Computer and Equipment Dealers, Computer Hardware and Supplies, Computer Software, Home Office Equipment and Services
Video and DVD Sales and Rental, Electronics, Help Desk Services, Computer Software, Games and Supplies Dealers
Computer Hardware and Supplies, Computer Software, Computer and Software Stores, Computer Networks
$3 Ink & Toner Credit
Mon-Fri: 8:00am-9:00pm Sat: 9:00am-9:00pm Sun :11:00am-6:00pm
New Hyde Park, NY
Computers and Equipment Repair and Maintenance, Computer Consultants, Computer Networking Installation, Computer Software
Mon-Fri: 09:00 AM-06:00 PM
Information Technology Services, Computers and Equipment Repair and Maintenance, Computer Consultants, Computer Software, Computer Networks
Mon-Sun: 12:00 AM-12:00 AM
Stony Point, NY
Computers and Equipment Repair and Maintenance, Computer and Equipment Dealers, Computer Software, Network Consultants, Computer Networks
Hours by Appointment
Garden City, NY
Hardware Wholesale and Manufacturers, Children's Furniture Stores, Electromedical Equipment Retail, Computer Software, Home Shopping
Scala Release 4
Source: Pro AV MAGAZINE
Publication date: February 6, 2009
By Kim Griffin
Between 30 and 40 percent of Scala's customers use its digital signage platform in an advertising-based scenario, says Jeff Porter, the company's executive vice president. Release 4, the latest version of Scala's connected signage software, introduces Ad Manager, which gives advertising pros a new tool to use in campaign planning and management, and adds functionality to the existing parts of the platform (Player, Content Manager, and Designer).
Ad Manager acts as a database, organizing groups of signage locations by demographic, region, or other selected criteria. Take gas stations with digital signage at the pump. Different stations offer different amenities–a car wash, a convenience store–that present various advertising potential. Users can send promotional content to only gas stations in the Mid-Atlantic that sell Coke products, for example. This effectively reduces the number of playlists managed at a time.
The Content Manager can now be reached from any Internet browser or online device. And soon, users may even be able to manage content from their iPhones. "We developed a prototype iPhone App for our partner conference. It lets you pick your template ...type on your iPhone, and push Go," says Porter. New additions to the Designer include a Photoshop plug-in and Flash support.
Release 4 is flexible enough for small businesses or a corporate IT department.
Click here to read full article from Pro AV Magazine