Spring Cleaning For Your Business Rochester NY
Spring Cleaning For Your Business
It's that time of year. The sun is shining, the flowers are blooming, and birds are building their nests.
Ah, spring. Time for rebirth. And time for some spring cleaning, especially in your business. Here are a few tips for cutting the clutter in your business:
Spring Cleaning Tip #1: Look in your marketing tool box.
You probably don't need any new "toys." Inventory your current supply. Don't fall for new schemes, software, and suspicious market data being sold on every street corner. If you've been steadily promoting yourself in the ways I teach (as a valued expert), then you don't need any of this stuff anyway.
Spring Cleaning Tip #2: Update your database.
You've been putting this one off, but it's important to get to it. Open up your database and get rid of any names that are inaccurate, have moved away, aren't good prospects, or you just don't want to do business with them. At the end of the day, you should have a clean streamlined database of your best prospects and happy clients.
A happy list is not necessarily a huge list. You must be sure you're sending information to people who really want it, can really use it, and are good prospects for your business.
Spring Cleaning Tip #3: Clean your E-mail box.
If our E-mail boxes were suddenly converted into real mail boxes, the contents would fill our entire yard (front and back) with opened envelopes and junk mail. I know this is a pain, but it must be done. Go through your e-mail box and find everything that's important -- agreements, contracts, and legal documents. Save those in proper files on your computer (as well as print a hard copy and file it), and then hit DELETE for everything else.
Spring Cleaning Tip #4: Ask yourself a really hard question.
Gather all the marketing you sent out last year. Sit down. Take a deep breath. Now, look at it every piece. Ask yourself, "What has this marketing done for me lately?" Did it get responses? Did it strike the right tone for your business? Was it professional enough?
What goals would you like to accomplish in your marketing this year? Is it time for a new look? These are all valuable questions and the answers may surprise you. We often put blinders on and "just keep going" with marketing materials that are not sending the right message about our business. It's important to stop and evaluate whether or not we're on the right course.
Perhaps you need to "simplify to multiply," meaning less is sometimes more. In other words, sometimes we need to "simplify" our marketing in order to "multiply" our returns. Are you sending out too much? Are you sending too frequently? Marketing should never break your bank. After all, you're in business to make a profit. Maybe it's time to think about what's really necessary and what could be eliminated.
Spring Cleaning Tip #5: Visit the MLS.
Go into the MLS and find the Average Days on Market number. Then, compare it to your own Average Days on Market. This is critical information you need when working with your clients in 2008. They need to know you're better than other agents and can sell their house faster.
Spring Cleaning Tip #6: Chop your Listing Presentation in half.
Today's consumer doesn't want the hour-and-a-half Listing Presentation of old. Short, sweet, and to-the-point should be your goals. If you're sitting in a seller's home for more than an hour, you're probably driving them crazy.
How do you get to the point? Tell them what you can do for them that are better than the next person. Bottom line: They want to know you can get them more money.
Return to the MLS, find out what the Average MLS List-to-Sales Price ratio is. Let's say the average is 96 percent. Then, calculate yours. Let's say yours is 98 percent. Now you have an incredibly powerful tool in your tool kit.
Now you can say to them, "Here's what I do better than anyone else. I get you more money for your house and I can prove it. The MLS average listed sales price is 96 percent. Mine is 98 percent. Meaning on a $500,000 home, if I can get you 2 percent more, then you're looking at an extra $10,000 just by working with me vs. another agent."
Now, that's powerful!
Spring Cleaning Tip #7: Get rid of technology you don't need.
I've said it before, I'll say it again: Ditch the latest and newest "gidgets" and "gadgets" that you may think you need, but may be cutting a hole in your wallet and in your time. For example, do you know what I make notes on? A yellow note pad! It only costs a mere 49 cents from your local office supply store. Call me old-fashioned, but my yellow note pad works -- with no batteries or replacement memory disk!
So, get out your sweepers and mops. Scrub that business of yours. Make it shine. Throw away the junk. And get outside to enjoy the sunshine!
Author: Denise Lones
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