Strategies for Starting a Business Ithaca NY

You hear it everywhere, every day. The market is down. Times are tough. People are struggling. But what if an unstable economy is the perfect timeto start a business? That-s exactly what Tony Hawk did when he created a multimillion-dollar skate boarding empire during a flat market and waning public interest.

Dunkirk Satellite
(800) 522-7232
37 Church Street
Cortland, NY
 
HTR Outreach
(585) 395-8410
150 Lucius Gordon Drive
West Henrietta, NY
 
Binghamton University SBDC
(607) 777-4024
7A Harriman Campus Road
Albany, NY
 
Herkimer Satellite
(315) 866-0300
100 Reservoir Road Campus
Herkimer, NY
 
State University College at Buffalo SBDC
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25 Chapel Street, 11th Floor
Brooklyn, NY
 
Cortland County Satellite
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37 Church Street
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Downtown Rochester SBDC
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103 Rich Hall
Oswego, NY
 
Jamestown Community College SBDC
(716) 338-1024
525 Falconer Street
Jamestown, NY
 
SUNY at Cobleskill
(518) 485-1647
State Route 7
Cobleskill, NY
 
Abyssinian Development Corporation Outreach
(212) 368-4471
4 West 125th Street
New York, NY
 

Strategies for Starting a Business

You hear it everywhere, every day. The market is down. Times are tough. People are struggling. But what if an unstable economy is the perfect timeto start a business? That-s exactly what Tony Hawk did when he created a multimillion-dollar skateboarding empire during a flat market and waning public interest. Here-s what Tony has to say about using tough times to your advantage:

Know it is risky, but do it anyway. "I felt like if I could start a company when skating was at one of its deadest states, then if it takes off again, we set ourselves up to be in a position of prominence and we-d just ride the wave."

Recognize the advantages of a flat market. "For someone to come in once the sport takes off, it-s just going to take way too much capital and way too much marketing money to get in a position to be recognized."

Make sure you are passionate about your idea or product. "I focused all of my energy on it because I loved it so much and I felt like, you know, I want to make this happen."

Don-t just grab deals as they come—scrutinize. "I learned the hard way not to hand everyone the keys to all your opportunities. I gave them the power to have the final say in projects and deals and it cost me."

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