Tips For a Successful PR Strategy Huntington NY

Law firms that lack a sound public relations strategy are missing valuable opportunities to represent clients who are enmeshed in the most important and impactful legal issues of the day.

Communication Strategy Group
(866) 997-2424
One Hewitt Square, Suite 236
East Northport, NY
Firm Size
Small (2-10 Employees)

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Web Market Media
(631) 383-6052
Montauk Hwy
Babylon, NY
Firm Size
Small (2-10 Employees)

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DS Softech
09841530070
204 West 35th Street
new york, NY
Firm Size
Small (2-10 Employees)

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Deborah Radman, APR, Fellow PRSA
(917) 841-9228
15 McKinley Street
Norwalk, CT
Firm Size
1
Specialties
Government/Public Administration, Technology
Service Specialties
Corporate Communications, Employee Communications, Strategic Planning
Year Founded
2005

Nina Streitfeld, Inc.
(203) 226-6454
20 Pin Oak Court
Westport, CT
Firm Size
1
Specialties
Government/Public Administration, Technology
Service Specialties
Corporate Communications, Government Relations, Integrated Communications, Marketing, Research & Market Research
Year Founded
2005

JGJ Consulting
(516) 333-6578
P.O. Box 10807
Westbury, NY
Firm Size
Small (2-10 Employees)

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The Allen Group
(203) 855-5777
50 Washington St. 5th Flr.
Norwalk, CT
Firm Size
Medium (11-30 Employees)

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Dark Horse Marketing Group Inc.
(914) 632-1584
455 Main Street
New Rochelle, NY
Firm Size
Small (2-10 Employees)

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VMW Public Relations, LLC- PRSA Mercury Award Winner
(203) 542-7222
20 Pin Oak Court
Westport, CT
Firm Size
1
Specialties
Government/Public Administration, Technology
Service Specialties
Corporate Communications, Government Relations, Integrated Communications, Marketing, Research & Market Research
Year Founded
2005

JHPR - J. Howard Public Relations
(203) 273-4246
PO Box 458
Old Greenwich, CT
Firm Size
Consultancy
Specialties
Consumer Products, Food, Beverages, Non-Profits, Music/Concert Promotion, the Arts
Service Specialties
Social Media, High Level Media Placement, Local, Regional and National Media Placement, Media Tours, Event PR
Year Founded
1996

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Tips For a Successful PR Strategy

Law firms that lack a sound public relations strategy are missing valuable opportunities to represent clients who are enmeshed in the most important and impactful legal issues of the day. To secure such clients effectively, smart law firms know how to engage and leverage the media effectively.

The most effective public relations strategies for law firms are founded upon a keen understanding of the issues. They entail the effective positioning of the law firm as a credible resource offering valuable insights into the issues and problems their clients face.

Here are 5 tips for conducting effective and efficient public relations for law firms:

Tip #1: Know your audience:

It is essential that law firms identify the key spheres of referrals, relationships and prospective clients in their field of specialty. Each time the firm initiates a media outreach campaign, it should be sculpted to speak directly to one of a set of clearly defined target client segments. The most commanding strategies are those that seek to inform audiences while highlighting key issues that personally and directly affect those target clients.

Tip #2: Intersect your firm's expertise with real pain points:

Showcasing your firm's true talents and specialties entails first understanding the real pain points of your target client segment. Fostering a relationship with clients that is conducive to trust and loyalty increases the likelihood that they will approach you in a reliable, confident manner. If you are unclear as to which issues to specifically address with your target client group, ask yourself: what is an issue or cluster of related issues that are important to lives of my target client segment? How might the resolution of these issues increase their upside (e.g., income, happiness, peace of mind) or decrease their downside (e.g., expenses, stress, health problems, etc.)?

Tip #3: Understand current trends:

Trend commentary is a frequently employed method for generating visibility and increasing exposure for your firm. To generate trend commentary, PR practitioners collaborate with executives to identify key thought leadership platforms that traverse both current business trends and the law firm principals' own expertise. The platforms are then shaped to cater to the target segment and then pitched to the media.

Tip #4: Represent yourself to the media as a resource offering substantial, well articulated insight:

The final secret to success in media placements is approaching a topic with an insightful, well articulated perspective. It is important to reach out to the right reporter(s) with relevant information. The main goal here is maximum reach and clarity, which can only be possible with effective and lucid channels of communication. The law firm's presentation must be eloquent, refined and precise. This is crucial in terms of the portrayal of the firm's image vis à vis the media.

Tip #5: Author expert articles:

Another facet of a thought leadership campaign is the authoring of in depth, by lined, expert articles. These articles, often written in partnership with public relations professionals, have the power to go into specific details that highlight trends, problems and solutions. Expert articles can be developed for specific industry trade segments or for general business magazines. In some cases, they are developed to articulate detailed trends to other expert audiences. Articles and other literature often receive coverage in local publications such as newspapers, journals and newsletters, which in turn can create a potential gateway to national and possibly international exposure.

When launching a PR campaign for your law firm, the end game involves knowing your audience, identifying their pain points, and effectively positioning your firm as a thought leader who holds a substantive, insightful position on the issue or topic.

Contact anthonyBarnum to assist you in building an expert PR strategy for your law firm that gets results at http://www.anthonybarnum.com . anthonyBarnum has conducted public relations for professional services firms for international, U.S., and Texas-based clients.



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