Ways to Grow Your Business Albany NY

It can be difficult enough to grow, expand and maintain a healthy business in a strong economy. When the market turns sour, it can spell disaster for the small business owner conscious of cost. Here are three simple steps you can take to keep your business expanding, even when the going (or growing, in this case) gets tough.

University at Albany SBDC
(518) 485-7647
7A Harriman Campus Road
Albany, NY
 
New York State SBDC
(518) 443-5398
22 Corporate Woods, 3rd Floor
Albany, NY
 
Onondaga Community College SBDC
(315) 498-6070
920 Albany Street
Schenectady, NY
 
Schenectady County Community Business Center
(518) 485-7647
920 Albany Street
Schenectady, NY
 
Staten Island SBDC
(718) 982-2560
920 Albany Street
Schenectady, NY
 
Binghamton University SBDC
(607) 777-4024
7A Harriman Campus Road
Albany, NY
 
Southern Saratoga Chamber of Commerce
(518) 485-7648
15 Park Avenue, Suite 7B
Clifton Park, NY
 
SUNY Stony Brook SBDC
(631) 632-9070
920 Albany Street
Schenectady, NY
 
Rockland Outreach
(845) 356-6065
920 Albany Street
Schenectady, NY
 
SUNY Stony Brook SBDC
(631) 632-9070
920 Albany Street
Schenectady, NY
 

Ways to Grow Your Business

It can be difficult enough to grow, expand and maintain a healthy business in a strong economy. When the market turns sour, it can spell disaster for the small business owner conscious of cost. Here are three simple steps you can take to keep your business expanding, even when the going (or growing, in this case) gets tough.

1. Reward Customer Loyalty. When looking to branch out, focus on your existing customers-they already know and trust you. The truth is that it's easier and far cheaper to increase business from existing clientele than to rope in new prospects. Offer your loyal customers new or additional products and services relating to an existing offer-then reward that same trust and loyalty by offering these services at a reduced rate. Also, consider offering discounts on existing services for the referral of new business prospects, in lieu of additional incentives.

2. Get More Bang from Your (Marketing) Buck. If you're aiming to keep your sales soaring without significantly increasing your advertising expense, buckle down when it comes to negotiating without advertisers. Remember that economic downturns affect advertisers substantially too. Use this downswing to your advantage and agree on a fair, yet discounted price. If the price is set in stone, you might request a larger ad for the same money.

3. Good Publicity on the Cheap. Strike out and launch your own PR agency in the interest of your existing business.

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