Ways to Grow Your Business Ithaca NY

It can be difficult enough to grow, expand and maintain a healthy business in a strong economy. When the market turns sour, it can spell disaster for the small business owner conscious of cost. Here are three simple steps you can take to keep your business expanding, even when the going (or growing, in this case) gets tough.

Cortland County Satellite
(607) 756-2814
37 Church Street
Cortland, NY
 
Ticonderoga Satellite
(518) 564-2042
572 South Salina Street
Syracuse, NY
 
Madison County Satellite
(315) 697-9817
3215 Seneca Turnpike
Canastota, NY
 
SBDC at York College
(718) 262-2880
Room 107 94-50 159th Street
Jamaica, NY
 
Otsego County Satellite
(607) 432-4500
19 Eaton Avenue
Norwich, NY
 
Dunkirk Satellite
(800) 522-7232
37 Church Street
Cortland, NY
 
Elizabethtown Satellite
(518) 564-2042
7566 Court Street
Elizabethtown, NY
 
Dunkirk Satellite
(800) 522-7232
37 Church Street
Cortland, NY
 
Massena Satellite
(315) 386-7312
50 Main Street
Massena, NY
 
Poughkeepsie Satellite
(845) 454-1700
103 Rich Hall
Oswego, NY
 

Ways to Grow Your Business

It can be difficult enough to grow, expand and maintain a healthy business in a strong economy. When the market turns sour, it can spell disaster for the small business owner conscious of cost. Here are three simple steps you can take to keep your business expanding, even when the going (or growing, in this case) gets tough.

1. Reward Customer Loyalty. When looking to branch out, focus on your existing customers-they already know and trust you. The truth is that it's easier and far cheaper to increase business from existing clientele than to rope in new prospects. Offer your loyal customers new or additional products and services relating to an existing offer-then reward that same trust and loyalty by offering these services at a reduced rate. Also, consider offering discounts on existing services for the referral of new business prospects, in lieu of additional incentives.

2. Get More Bang from Your (Marketing) Buck. If you're aiming to keep your sales soaring without significantly increasing your advertising expense, buckle down when it comes to negotiating without advertisers. Remember that economic downturns affect advertisers substantially too. Use this downswing to your advantage and agree on a fair, yet discounted price. If the price is set in stone, you might request a larger ad for the same money.

3. Good Publicity on the Cheap. Strike out and launch your own PR agency in the interest of your existing business.

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