Ways to Grow Your Business Long Island City NY

It can be difficult enough to grow, expand and maintain a healthy business in a strong economy. When the market turns sour, it can spell disaster for the small business owner conscious of cost. Here are three simple steps you can take to keep your business expanding, even when the going (or growing, in this case) gets tough.

LaGuardia SBDC
(718) 482-5303
30-20 Thomson Avenue, Suite B
Long Island City, NY
 
Midtown Manhattan SBDC
(646) 312-4790
55 Lexington Ave., Rm 2-140
New York, NY
 
Brooklyn
(718) 797-0187
25 Chapel Street, 11th Floor
Brooklyn, NY
 
SBDC at New Jersey City University
(201) 200-2156
285 Westside Ave., Suites 189-191
Jersey City, NJ
 
SBDC at Bergen County
(201) 489-8670
355 Main Street
Hackensack, NJ
 
Lowville Satellite
(315) 782-9262
30-20 Thomson Avenue, Suite B
Long Island City, NY
 
Abyssinian Development Corporation Outreach
(212) 368-4471
4 West 125th Street
New York, NY
 
State University College at Buffalo SBDC
(716) 878-4030
25 Chapel Street, 11th Floor
Brooklyn, NY
 
SBDC at York College
(718) 262-2880
Room 107 94-50 159th Street
Jamaica, NY
 
New Jersey SBDC
(973) 353-1927
1 Washington Park, Suite 360
Newark, NJ
 

Ways to Grow Your Business

It can be difficult enough to grow, expand and maintain a healthy business in a strong economy. When the market turns sour, it can spell disaster for the small business owner conscious of cost. Here are three simple steps you can take to keep your business expanding, even when the going (or growing, in this case) gets tough.

1. Reward Customer Loyalty. When looking to branch out, focus on your existing customers-they already know and trust you. The truth is that it's easier and far cheaper to increase business from existing clientele than to rope in new prospects. Offer your loyal customers new or additional products and services relating to an existing offer-then reward that same trust and loyalty by offering these services at a reduced rate. Also, consider offering discounts on existing services for the referral of new business prospects, in lieu of additional incentives.

2. Get More Bang from Your (Marketing) Buck. If you're aiming to keep your sales soaring without significantly increasing your advertising expense, buckle down when it comes to negotiating without advertisers. Remember that economic downturns affect advertisers substantially too. Use this downswing to your advantage and agree on a fair, yet discounted price. If the price is set in stone, you might request a larger ad for the same money.

3. Good Publicity on the Cheap. Strike out and launch your own PR agency in the interest of your existing business.

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