Ways to Grow Your Business Poughkeepsie NY

It can be difficult enough to grow, expand and maintain a healthy business in a strong economy. When the market turns sour, it can spell disaster for the small business owner conscious of cost. Here are three simple steps you can take to keep your business expanding, even when the going (or growing, in this case) gets tough.

Mid-Hudson SBDC
(845) 339-0025
One Development Ct.
Kingston, NY
 
WET-TEK
(845) 255-7400
PO Box 1043
New Paltz, NY
 
Ann Barber Consulting
(845) 255-1777
92 Sparkling Ridge Road
New Paltz, NY
 
Petro McCrum Consulting, LLC
(845) 566-0391
1662 Route 300, Suite 126
Newburgh, NY
 
Rensselaer Chamber of Commerce
(518) 485-1647
572 South Salina Street
Syracuse, NY
 
CMS Consulting Services
164 Guilford School House Road
New Paltz, NY
 
Christina Bark, Business Advisor
(845) 332-0886
P.O. Box 986
New Paltz, NY
 
Council of Industry
(845) 565-1355
6 Albany Post Road
Newburgh, NY
 
Fishkill Satellite
(845) 897-3945
2350 Broadhollow Road
Farmingdale, NY
 
Jefferson Community College SBDC
(315) 782-9262
37 East Main Street on Route 96
Victor, NY
 

Ways to Grow Your Business

It can be difficult enough to grow, expand and maintain a healthy business in a strong economy. When the market turns sour, it can spell disaster for the small business owner conscious of cost. Here are three simple steps you can take to keep your business expanding, even when the going (or growing, in this case) gets tough.

1. Reward Customer Loyalty. When looking to branch out, focus on your existing customers-they already know and trust you. The truth is that it's easier and far cheaper to increase business from existing clientele than to rope in new prospects. Offer your loyal customers new or additional products and services relating to an existing offer-then reward that same trust and loyalty by offering these services at a reduced rate. Also, consider offering discounts on existing services for the referral of new business prospects, in lieu of additional incentives.

2. Get More Bang from Your (Marketing) Buck. If you're aiming to keep your sales soaring without significantly increasing your advertising expense, buckle down when it comes to negotiating without advertisers. Remember that economic downturns affect advertisers substantially too. Use this downswing to your advantage and agree on a fair, yet discounted price. If the price is set in stone, you might request a larger ad for the same money.

3. Good Publicity on the Cheap. Strike out and launch your own PR agency in the interest of your existing business.

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