Ways to Grow Your Business Watertown NY

It can be difficult enough to grow, expand and maintain a healthy business in a strong economy. When the market turns sour, it can spell disaster for the small business owner conscious of cost. Here are three simple steps you can take to keep your business expanding, even when the going (or growing, in this case) gets tough.

Downtown Rochester SBDC
(585) 395-8410
103 Rich Hall
Oswego, NY
 
SUNY Institute of Technology at Utica/Rome SBDC
(315) 792-7546
572 South Salina Street
Syracuse, NY
 
Watkins Glen Outreach Center
(607) 962-9461
2 North Franklin Street
Watkins Glen, NY
 
Oswego State Unversity SBDC
(315) 312-3492
103 Rich Hall
Oswego, NY
 
Saratoga Chamber of Commerce
(518) 485-7647
103 Rich Hall
Oswego, NY
 
Southern Saratoga Chamber of Commerce
(518) 485-7648
15 Park Avenue, Suite 7B
Clifton Park, NY
 
Corning Community College SBDC
(607) 937-6861
24 Denison Parkway West
Corning, NY
 
Tompkins County SBDC Satellite
(607) 273-7080
100 Reservoir Road Campus
Herkimer, NY
 
Margaretville Satellite
(845) 585-1400
Main St. Municipal Bldg. M-Ark Project
Margaretville, NY
 
Fishkill Satellite
(845) 897-3945
2350 Broadhollow Road
Farmingdale, NY
 

Ways to Grow Your Business

It can be difficult enough to grow, expand and maintain a healthy business in a strong economy. When the market turns sour, it can spell disaster for the small business owner conscious of cost. Here are three simple steps you can take to keep your business expanding, even when the going (or growing, in this case) gets tough.

1. Reward Customer Loyalty. When looking to branch out, focus on your existing customers-they already know and trust you. The truth is that it's easier and far cheaper to increase business from existing clientele than to rope in new prospects. Offer your loyal customers new or additional products and services relating to an existing offer-then reward that same trust and loyalty by offering these services at a reduced rate. Also, consider offering discounts on existing services for the referral of new business prospects, in lieu of additional incentives.

2. Get More Bang from Your (Marketing) Buck. If you're aiming to keep your sales soaring without significantly increasing your advertising expense, buckle down when it comes to negotiating without advertisers. Remember that economic downturns affect advertisers substantially too. Use this downswing to your advantage and agree on a fair, yet discounted price. If the price is set in stone, you might request a larger ad for the same money.

3. Good Publicity on the Cheap. Strike out and launch your own PR agency in the interest of your existing business.

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