Ways to Grow Your Business Watertown NY

It can be difficult enough to grow, expand and maintain a healthy business in a strong economy. When the market turns sour, it can spell disaster for the small business owner conscious of cost. Here are three simple steps you can take to keep your business expanding, even when the going (or growing, in this case) gets tough.

Liverpool OCC North Satellite
(315) 498-6070
216 Main Street
Lake Placid, NY
 
New York State SBDC
(518) 443-5398
22 Corporate Woods, 3rd Floor
Albany, NY
 
Rockland Outreach
(845) 356-6065
920 Albany Street
Schenectady, NY
 
Chenango County Satellite
(607) 777-4024
19 Eaton Avenue
Norwich, NY
 
Rensselaer Chamber of Commerce
(518) 485-1647
572 South Salina Street
Syracuse, NY
 
Southern Saratoga Chamber of Commerce
(518) 485-7648
15 Park Avenue, Suite 7B
Clifton Park, NY
 
Stony Brook Incubator @ Calverton Satellite
(631) 727-3992
4603 Middle Country Road
Calverton, NY
 
LI Business and Tech Center Satellite
(631) 859-8929
3500 Sunrise Highway
Great River, NY
 
Niagara Small Business Development Center
(716) 434-3815
50 Main Street
Lockport, NY
 
Greece SBDC Outreach
(585) 395-8410
103 Rich Hall
Oswego, NY
 

Ways to Grow Your Business

It can be difficult enough to grow, expand and maintain a healthy business in a strong economy. When the market turns sour, it can spell disaster for the small business owner conscious of cost. Here are three simple steps you can take to keep your business expanding, even when the going (or growing, in this case) gets tough.

1. Reward Customer Loyalty. When looking to branch out, focus on your existing customers-they already know and trust you. The truth is that it's easier and far cheaper to increase business from existing clientele than to rope in new prospects. Offer your loyal customers new or additional products and services relating to an existing offer-then reward that same trust and loyalty by offering these services at a reduced rate. Also, consider offering discounts on existing services for the referral of new business prospects, in lieu of additional incentives.

2. Get More Bang from Your (Marketing) Buck. If you're aiming to keep your sales soaring without significantly increasing your advertising expense, buckle down when it comes to negotiating without advertisers. Remember that economic downturns affect advertisers substantially too. Use this downswing to your advantage and agree on a fair, yet discounted price. If the price is set in stone, you might request a larger ad for the same money.

3. Good Publicity on the Cheap. Strike out and launch your own PR agency in the interest of your existing business.

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